Mindshare and Unilever win Client Partnership of the Year at 2024 Global Microsoft Advertising Partner Awards

We’re thrilled to announce that Mindshare and Unilever have won the Client Partnership of the Year award at the prestigious 2024 Microsoft Global Advertising Partner Awards. The honor highlights Unilever and Mindshare’s innovative approach to leveraging the Microsoft Advertising Network and driving exceptional results for the brand.

Unilever and Mindshare leveraged Microsoft Advertising’s solutions to create a full-funnel strategy across the consumer journey. Together, we leveraged digital solutions to raise brand awareness, engage consumers with relevant product information at key search moments, and ultimately drive purchases through shopping features. As a result, the brand achieved strong visibility and exceptional ROAS.

Building on this success, Unilever and Mindshare are committed to further pushing the boundaries of search advertising and achieving even greater results in the ever-evolving digital landscape. This award is the latest in a series of accolades recognizing continued innovation.

Mindshare recently won a slew of awards, including Global Agency Network of the Year at the MMA’s SMARTIES X Awards, along with taking the #1 agency spot in both the WARC Media 100 and the WARC Effective 100. In tandem, the MMA’s SMARTIES X awarded Unilever as Advertiser of the Year, and Dove as Brand of the Year, on top of multiple Gold awards. Unilever also secured #1 advertiser in the WARC Media 100.

Additionally, both Mindshare and Unilever were recognized at the Microsoft Advertising's North America Partner Awards in February.