Weekly Prompt: Apple eyes Google collab for iPhone AI

Apple in Talks with Google to Integrate Gemini AI Engine into iPhone

According to a Bloomberg report, Apple is in talks with Google to incorporate Google's Gemini artificial intelligence engine into the iPhone, potentially introducing new AI-powered features to iOS 18. This move could significantly shake up the AI industry. Apple has also considered using OpenAI's model but seems to be leaning towards Gemini. The deal would build upon the existing search partnership between Apple and Google.

If finalized, the agreement would give Gemini access to billions of potential users, potentially bolstering Google's AI efforts. Apple's own AI endeavors, including a large language model called Ajax and a basic chatbot named Apple GPT, haven't matched up to rivals like Google's offerings so far.

The discussions indicate that while Apple is preparing on-device AI capabilities for iOS 18, it's seeking a partner to handle more complex generative AI tasks, such as image creation and text generation.

The potential integration of Gemini into iPhones follows Samsung's rollout of smartphones featuring AI capabilities powered by Gemini. Apple's consideration of external AI partners signifies the company's acknowledgment of the need to catch up with competitors like OpenAI, Microsoft, and Google in the AI arena.

Sources: Bloomberg, Business Insider, TechCrunch

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