Account Director, Digital Channels Strategy
Job title: Account Director, Digital Channels Strategy
Group: Mindshare Worldwide
Client: Qatar Tourism
Reports to: Channels Strategy, Business Director
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.
What We Can Offer You
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.
Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!
We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.
Our Values & Behaviours
Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Our Commitment
We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact [email protected].
Channel & Solutions
Channel & Solutions exists to evolve how we engage with clients across all things digital – where it be strategy, activation, or consultancy. For us it’s about how we leverage and integrate our capabilities, tools and people to drive growth for clients. We understand that setting up and optimising media isn’t enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that and be able to adapt it to drive stronger business outcomes. As part of Channel & Solutions, there is a collective of Channel management (media activation), Channels Strategy (solutions building) and Channel Development (capability enrichment).
The Role
The Channels Strategy, Director, will hold a key role in the development and ongoing management of the channel strategy function within Channel & Solutions. They will play an integral role in evangelising and developing our integrated business growth driving digital product. You will have responsibility for the integration of multiple elements of digital to create and own holistic strategies and frameworks that are deep rooted in driving business performance. As a Channel Strategist, you will be expected to identify and lead, our approach to resolving client challenges via the use of digital media and services. You will be the point-person for the client’s day to day agency interaction for digital and be responsible for promoting the most robust plan possible to drive client growth, whilst maximizing the abilities within the agency network and industry.
Whilst operating in a department and team-based structure, you will be expected to guide and develop digital knowledge across the team so to fully leverage their channel skills whilst also outlining the foundation of decisioning and strategy for your choices in digital. As a senior lead of digital in the agency the role will contribute to the creation and sharing of opinion pieces, products and solutions, development of training material etc.
Reporting Structure
The role will report directly into the Digital Channels, Business Director, and you will work closely with your peers including key members of our channel development and channels management delivery teams.
The Ideal Candidate
As a director, you will have a proven track record in leading, and inspiring future thinking digtial strategy and plans for various brands within a global/multi-market environment. Each proposal may be different and require different stakeholder engagement, therefore a wide understanding for the digital eco-system is paramount, as you’ll need to dial into audience first thinking and delivery capabilities to drive growth your given client portfolio.
You will be expected to be able to demonstrate digital expertise that covers Search, Social and Programmatic practice whilst also engaging further to incorporate organic, content and creative impact and the role of deep insight and analytics to inform decisioning.
Role Responsibilities
Agency Responsibilities
Delivering client performance
Raising our profile
Inspiring our people
Driving our process
Developing our product
Ensuring our profitability
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