Purpose: Analytics and Insights is accountable for ensuring that we are translating business and communication objectives into an actionable and measurable media framework for the client. This role is responsible for analysing trends and data in order to effectively develop both innovative and practical solutions for client.
Insights & Learnings:
• Support the team with the development & presentation of media strategies through:
o Channel evaluation and selection.
o Providing target market insights and recommendations
o Analysing benchmarks and KPIS
o Posting campaign presentations with clear insights and learnings to positively impact future campaigns.
o Monitoring competitive media and spend activity, and delivering key learnings, thus ensuring competitive media strategies.
• Provide ROI opportunities for clients’ e.g., modeling, integration of strategy & implementation learnings.
• Be the custodian of both quantitative and qualitative insight at all stages throughout the strategic planning process.
• Think critically and be discerning about information sources.
• Understand and predict the dynamics of the market and its implications for the client.
• Conduct quarterly media landscape updates & regular media reviews (Competitor analysis and media environment scans)
• Assist in developing, updating, and generating data for Interactive Dashboards.
• Keep up to date in using media measurement tools.
• Analyze website, social media platforms, online stats, trends.
• Interpret digital metrics, for a fast-paced and dynamic television environment.
• Manage online campaigns, reporting and analytics in all digital and social media channels.
• Pull data from Facebook, Twitter, Instagram, Google Analytics and other sources and aggregate results into a proprietary database.
• Monitor activity on an ongoing basis to identify optimization opportunities.
The Ideal Candidate
• At least 6 years of through-the-line media experience preferred.
• Minimum of 4 years of experience in media analytics.
• Familiar with online and social media platforms and publishing in a professional environment (i.e. Websites, Facebook, Twitter, YouTube, Instagram, Google Plus, Vine etc.)
• Strong analytical and numeracy abilities required.
• Skilled in industry related research and stats tools.
• A good understanding of SEO and digital marketing.
• Strong up to date understanding of tracking and tagging, attribution modelling, behavioral marketing, database modelling, retargeting, addressability, viewability, brand safety
• Strong organizational skills, multi-tasking capabilities and detail oriented.
• Good understanding of media channels, both digital and traditional
• Problem-solver
• Proven experience using data to generate insights and demonstrate their value to influence business decisions.
• Experience with MarTech, social analytics (listening and native platforms), reporting dashboard technology and digital media whilst strategically focusing on business objectives.
• High attention to detail