Responsibilities of the role:
Develop and build relationships with clients, be a trusted advisor on account requirements.
Set viable objectives and KPIs and recommend/develop measurement methodology against all briefs.
Deployment of best-in-class digital implementation across client portfolio.
Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
Campaign strategy & planning, and integration with the wider comms.
Assist in training & up-skilling of client account teams.
Management, extraction & interpretation of clients’ digital performance data.
Delivery of beyond-the-banner high value services, including digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services.
Sharing of best practice with the wider Interaction community.
Conduct regular appraisals with designated team members.
What you will need:
6-7 years of digital experience (agency background preferred)
An independent, self-driven individual with highly responsible nature
Ability to work in a matrix organization, managing complexity and challenges
Proven track record on the execution and development of digital strategies for clients
Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy
Chinese competency is a must (either Mandarin speaking or read/write Chinese if not spoken fluent Mandarin)
An understanding of China digital space is a major plus.