Title: Associate, Social Performance
Location:Toronto (155 Queen’s Quay East)
Status:Full Time
Company Profile:
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team – #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
Duties:
We are looking for a media professional who is flexible, collaborative and able to work independently. The Associate, Social Performance is responsible for all aspects of paid social including the implementation, uploading, testing, QA, deployment, troubleshooting and analysis of all campaign activities. You will be an integral part of the digital marketing strategy, working closely with the Specialist, Social Performance to ensure campaigns are setup for success with accuracy and manage campaign delivery as well as optimization and client reporting.
Position Description:
• Manage the day to day trafficking and setup of Social campaigns, ensuring intended delivery and tracking
• Act as operations liaison to test and evaluate new features and products
• Advise clients and internal teams in technical best practices
• Generate and compile reports for internal teams as well as client
• Troubleshoot operational queries and reported problems
• Provide quality assurance to any trafficked ad campaigns
• Escalate any concerns or recommendations to the wider team
• Surface, investigate, communicate and drive reported issues to resolution. Typically, these are related to ad tag implementations, creatives, pixels, buying platform related issues and reporting.
• Understanding the online bidding process for the purchase of ad impressions and identifying opportunities for improvement.
• Develop a thorough, up-to-date knowledge of the client’s business and the digital landscape
• Maintain strong professional relationships with clients, suppliers and agency partners
• Working knowledge of agency and industry systems and tools
• Responsible for assigned project tasks
Qualifications:
• Bachelor’s degree or relevant college certificate
• Minimal media planning experience, preferably digital, ideally Social
• Strong time management and organization skills, ability to handle and prioritize multiple asks
• Strong proficiency in MS office suite
• Analytical with high attention to detail
• Strong client service skills
• Strong communications skills; both written and verbal
Nice to Haves:
- Meta Certification is an asset
- Experience with tag management systems and GA360 preferred
- Experience with brand verification services (i.e. MOAT)
- Experience in working on an automotive account
Culture:
We strive to find talent with a passion for the digital world and a consistent desire to learn and grow. We encourage our employees to think outside the box, think ahead and think of reaching beyond job descriptions to discover the path their careers will take. Our culture supports innovation, collaboration and communication. We believe that you can work hard and play hard – and we’ll give you the opportunity to do both!