Overview of job
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP.
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Content Associate Manager to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to: Client Lead
3 best things about the job:
- A fun environment that combines the best of being entrepreneurial whilst at the same time being part of an award-winning global media agency network and the largest marketing services group in the world.
- Part of a team which works on one of the biggest FMCG client globally.
- Gain invaluable knowledge and training on how innovation & partnerships can help redefine key moments for clients.
In this role, your goals will be:
In three months:
- Demonstrate understanding of the business challenges for our brands and proactively build relationships with stakeholders (internally, externally and with clients).
- Gained regional knowledge across various markets.
- Thorough understanding of ways of working and liaising with markets and clients.
- To manage and work with a team of global Comms planning and content specialists (local markets) to provide guidance in terms of new content and gaming opportunities aligned to client business requirements.
- Managed campaign and market coordination with guidance from peers or supervisor to ensure seamless execution.
In six months:
- Have formed trusted relationships between internal teams and clients, in terms of becoming the custodian for their brands and provide consultancy related to content and gaming marketing.
- Thorough understanding of brand category and competition across markets.
- You will be up to speed with the value proposition of Mindshare products and will be able to articulate this confidently.
- You will have been exposed to current and past content and gaming projects to understand overall strategy approach in terms of campaigns and new solutions.
- You will have started to manage projects from planning, sell-in, all through to closing; including deal negotiations and contract management etc.
- Contribute to internal and external meetings.
In 12 months:
- Orchestrate the inputs from the internal teams to develop innovative content and gaming marketing solutions and/or initiatives for clients, beyond the usual tried-and-tested routes.
- Your clients will actively come to you as the go-to-person for all things related to content, gaming to seek your recommendations.
- Proactively build and manage a pipeline of upcoming new content and gaminhg opportunities across markets.
What You Will Need
- 4+ years’ experience in marketing within a content agency or gaming agency or streaming platform.
- Strong understanding on the content and gaming landscape (partners such as publishers, broadcasters and content creators) of Southeast Asia & beyond
- A track record of collaboration leading to successful campaign results.
- A developed understanding of content and gaming platforms that can help design strong and impactful strategies.
- Understanding about innovative content platforms, gaming eco-system and knowledge on new media channels including influencer marketing is a plus.
- Bachelor degree or Diploma in Journalism, Content Marketing, Communications, Business.
- Strong written and speaking command of the English languages.
- Experience in developing presentations and delivery of the same to clients.
- Experience of working with tight deadlines and under pressure.
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team – #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About Taipei
Taiwan is the fifth largest Asian market in terms of ad spend per capita. Here, TV is the most important form of media, with 89% penetration, but consumption rates are changing drastically, with 67% of TV watchers now getting their fix through the internet accessed on computers, mobiles, tablets and video on demand services.
Taiwan’s digital media market is truly a unique blend of local, regional and global players. It remains one of the most exciting cities in Asia, with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the Asia Pacific region.