Executive, Media Planning

Kuala Lumpur, Malaysia

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Overview of job

We are hiring a Executive, Media Planning in the planning team who ideally has skills/experience in a digital media apart from mainstream media. You will be responsible for crafting and implementing creative & effective communication campaigns, which are grounded in strategy and insights to drive our client’s business ambitions. 

Reporting of the role
This role reports to the Business Director.

3 best things about the job:
  1. A fun & competitive environment that combines the best of being creative media thinking whilst balancing the little details that matter and at the same time being part of the largest media company in the world.
  2. Working within a culturally diverse team, servicing some of the top clients in the organisation.
  3. Opportunity to work with regional counterpart from internal and client.

Measures of success –
In 3 months :
  • Been up to speed with cutting edge proprietary planning tools as well as able to extract & analyze important data; validating our recommendations.
  • You would have a pulse of the business category & knowledge of competitive frame.
  • Worked on moderate scaled live campaigns.
  • Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
  • Connected with internal specialist & external stakeholders units to integrate solutions.
In 6 months:
  • Been able to comprehend and apply our proprietary planning framework model in key campaigns.
  • You would have landed live; larger scaled campaigns.
  • You will have started to build relationships with the key decision makers within the current client portfolio.
  • Mastered a flawless media execution process, working alongside various stakeholders.
In 12 months:
  • Developed strong category acumen – from a media and business point of view.
  • Identify a pipeline of commercially viable solutions to support our clients goals
  • Have created & executed a pipeline of exciting business building ideas which could potentially be industry award winning.
 
Responsibilities of the role:
  • Respond to / follow up on clients campaign briefs and requests received, and working alongside the team.
  • Orchestrate/support the inputs from the strategy, implementation and specialist teams to develop innovative, business building solutions for clients
  • Manage the planning, execution and post mortem of the campaigns briefed in
  • Engage with specialist partners to drive commercially viable media solutions
  • Build trusted, meaningful relationships with clients, as well as relevant internal & external stakeholders 
 
What you will need:
  • Curious & willing to learn with passion in order to leverage opportunities from challenger to leading brands
  • Strong analytical skills, balancing a macro view and the little details that matter
  • Excellent personal/organizational management
  • Good interpersonal & social relations
  • Experience in handling marketing campaigns which have a digital infused whilst eager to integrate them seamlessly with mainstream media
  • Strong understanding of the cultural and consumer trends that are changing the media landscape
  • Minimum 2 – 3 years in media/digital/marketing experience
  • Telco Industry experience is an added advantage

About Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.
 Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). 

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.

About Malaysia
GroupM Malaysia is situated in the prime location of Mutiara Damansara, Petaling Jaya.  Malaysia is a multi-racial and multicultural country, there is a strong “Muhibbah” culture in the office and there is high “Semangat” in our office as half of our talent are below the age of 30.  
 You can expect diversity, strong collaboration and a fun yet dynamic environment here!  GroupM Malaysia provides endless opportunities for marketing, media and branding professionals, to hone their skills and capabilities.  We provide the support to enable ambitions to come to life, so those looking for an exciting and challenging career in media have no better place to be in than Malaysia.

 

Apply now