Reporting of the role:
This role reports to Team Lead – Knowledge & Insights
3 best things about the job:
- An enjoyable environment that combines the best of your skills whilst at the same time being part of the largest marketing services group in the world
- Working within a network of hundreds of analysts worldwide in areas such as statistics, optimization, machine learning, programming, Campaign Reporting, marketing mix modelling, Causal analysis, Attribution modelling and Forecasting.
- Work diversity that involves liaising with internal and external stakeholders across a range of disciplines, solving business problems for clients
In this role, your goals will be:
In three months:
- Be up to speed with the Advanced Analytics team value proposition and able to articulate this confidently
- Started to build relationships with the key decision makers in the team and agency
- Build data sets for modelling related work including data manipulation, data cleansing, and organization.
In six months:
- Providing structured data to your line manager
- Confident using our available range of tools and software to organize data
- Started to work on your own allocated projects and ad hoc requests
In 12 months:
- Become a key support for your line manager and peers
- Fully work on a project under your line manager’s guidance from start to end including delivery of results
- Become a nominated champion in your area of expertise
What your day looks like at Wavemaker:
- Using data analysis techniques to identify insights, identify opportunities and solve business problems for clients
- Proactively build, clean and manage datasets
- Using data analysis techniques to identify insights
- Orchestrate automation of tasks to speed up solutions for clients
- Keep up to date with advances in marketing/media analytics & trends
- Constantly provide support to your line manager and peers and respond to ad hoc request
- Making sure that projects are on track as per deadlines
- Engage with other internal Wavemaker teams to share knowledge
- Build strong relationships with several mid-level clients
- Generate monthly reports with accuracy and on time.
- Identify, analyze, and interpret media trends or patterns.
- Responsible for consolidating all media investment and GRPs data.
- Acquire data from secondary data sources and maintain databases/data systems.
- Perform post-analysis of categories and provide valuable insights.
- Work closely with vendor partners on data delivery and usage.
About Indonesia
Indonesia is one of the fastest growing and most dynamic markets in the world, with a population in excess of 260 million. It’s stable political climate and increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.
Whilst the Indonesian media landscape is still dominated by terrestrial TV, with 65% of all advertising spend, digital is now poised to go through a period of exponential growth. There are more than 70 million internet users in Indonesia and 70% of them are accessing the web via mobile. As a marketer, the opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.