Overview of the job:
As SEM Manager, you will grow all aspects of Paid Search activity for one of our biggest regional clients, providing insights, strategy and high-quality deliverables in tandem with the SEO personnel and wider agency team.
Responsibilities of the role:
- Responsible for creating, leading and activating the search innovation/test & learn roadmap, that delivers on business goals and takes overall search strategy to advanced level – including but not limited to automation, data driven activation, automated bid management, conversion optimisation etc.
- Lead the end to end search business for the client with a team of activation specialists
- Key POC for client’s in SEM related issues
- Involvement in SEM discussions and conversations with the clients, local and global teams
- Provide campaign level SEM Approach as part of integrated digital strategy to Comms Planning Director
- Understanding of the relationship between Paid Search and other online and offline marketing channels and activities including organic search and ideas for effective coordination
- Monitor and have oversight of paid search activities in all markets
- Complete daily run rates across a variety of accounts with ongoing optimizations, recommendations, and actionable insights and strategic POVs
- Provide on-time and insightful reporting to clients on key metrics and agreed KPIs
- Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns
What you will need:
- At least 5 years of experience in a digital marketing role with a focus on SEM
- Google Ads Search & Google Ads Fundamentals Certification
- Experience in running high-volume campaigns across Google Ads (AdWords), Bing Ads, UAC and Apple Search Strategic mindset to building and deliver bid strategies and attribution models across Google Search Ads 360, Kenshoo etc.
- Proven experience of on-going campaign optimisation to improve business objectives, such as ROAS and CPA. Able to deliver across a range of touch points; sales, store visits, online submissions, downloads etc
- Strong analytical mindset with attention to detail around data, insights and actions
- Great presentation and communication skills