Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
Reporting of the role
This role reports to Manager, e-Commerce.
3 best things about the job:
- To be a part of an emerging channel in which you will have the chance to immerse in e-Commerce movements via working with many client teams and pure players. You will see how e-Commerce will play roles in different clients and how you create measurable “magic” of sales to the clients.
- You will see media metrics from different perspectives to achieve your targets. The requirement of flexibility in your ways of thinking will trigger your thinking unconventionally. But, the basics will keep your feet on the ground and guide your day-to-day decisions.
- You will have opportunities to go beyond media e-commerce to understanding the commercial agreements and strategic e-commerce. You will be the trusted advisor to the clients you work with. Hence, you will know how things actually happened so one brand can be so successful from upper to lower funnel. An overall view of media impacts will be one of the most satisfying result you achieve in this role.
In this role, your goals will be:
In three months:
- Win the team’s trust
- Thorough understanding and intensive trainings of the processes, platforms, tools, technologies in use in e-Commerce
- Closely work with one selected client team to support their e-Commerce activities and actively learn by doing..
- Be familiar with Data Analysis and Reporting Dashboard – Google Data Studio/Power Query/Power BI
In six months:
- Actively involve in e-Commerce activities for data analysing and consulting for Mindshare client(s)
- Standardize data collected and create dashboard for effective reporting and insight gathering
- Involve in providing training sessions to client teams
- Independently work on & successfully e-Commerce campaigns
In twelve months:
- Be an e-Commerce trusted expert raising your individual and team profile internally and regionally
- Join in directing e-Commerce Strategy to Mindshare clients and potential clients
Job Responsibilities
- Campaign Planning, Optimizing & Reporting following the client’s request. This includes daily optimization via finding insights/patterns from historical day, report making using excel, Google Sheet & Powerpoint on daily/weekly/monthly/quarterly/half year basics.
- Support other brands within the client group in the e-Commerce activitities
- Work closely with people across function to build holistic & integrated media approach & deliver.
- Communicate with the client to take brief, report and consult. This depends on the client’s need and the level of the campaign attention.
- Engage with internal & external stakeholders across WPP agencies, technology providers, retailers to develop the most updated & most suitable solutions
- Support e-Commerce projects internal at local/regional level.
- Other requests related to e-Commerce by your manager.
You will need the below requirements to apply for the position
- Bachelor’s degree in marketing, advertising, or a related field.
- 1+ years of experience in e-commerce across paid media, retail and/or consulting. Having experience working in media agencies, media marketplace, e-Commerce brand/related field is a strong plus.
- Deep understanding of e-commerce & retail media and key local / regional platforms in Vietnam(e.g. Shopee, Lazada Sponsored Solutions, Tiktok Shop, etc.)
- Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
- Drive to learn and understand the retail landscape and the latest trends in commerce media.
- Strong communication and presentation skills (written & verbal), with the ability to effectively communicate complex ideas into simple & comprehensive ones.
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment. We want a person with curiousity of knowing why something works and why something does not work. You must not satisfy with the results but challenge the status & work to create learning experience & benchmark for not only the industry but also for you.
- Excellent project-management skills; able to coordinate projects across multiple teams and functions.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook. Having Data Analysis & experience with PowerBI is a plus (not mandatory)
About Mindshare
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people’s stories on LinkedIn or Instagram or hear about the company in their own words here. Mindshare is part of GroupM, the world’s leading media investment company, and WPP, the world’s largest advertising holding group.
About Vietnam
It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.