Overview of job –
Mindshare is an agency of GroupM, world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Partner to join us. In this role, you will be responsible for the overall delivery on the Largest FMCG brand of India. You will need to have a good managerial skill set, strategic bent of mind, excellent communication and presentation skills, digitally savvy, collaborative mindsets (internal and external), driving the innovation and new age solutions, grooming the team and make them future-ready.
You will be the key custodian of building a rapport and relationship with the senior management team at the client’s end. Someone who can understand client business, challenges, and craft the strategic media solution to deliver the key business/ brand / media KPIs.
You will need to understand the new age eco-system of data, digital, content, and able to craft the newer disciplines seamlessly into the offering for the client.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Principal Partner – Client Leadership (Cluster lead)
3 best things about the job:
- You get to work on the biggest advertiser of the country
- Lead strategic thinking & integrated solutions across the Personal Care category
- Ability to work under pressure and short turnaround time keeping you nimble and agile in this challenging work environment. (we see this as a positive learning experience)
In this role, your goals will be:
In three months:
- Establish leadership stance among key stakeholders both on client and agency side
- Translate the client’s needs into clear direction for Mindshare and GroupM resources working on the account
- Become completely familiar with the client’s organizational structure, planning process, marketing calendar and the needs of key stakeholders
- Understand the Mindshare way of working and can navigate through the verticals
In six months:
- Foster strong client relationships across the client portfolio for self and team and have a strong understanding of the client’s key business requirements
- To be recognized as their trusted advisor, execute “media first” innovations and deliver exceptional ROI for the client
- Lead the change in digital, data and content ecosystem. Identify opportunity and collaborate with internal team / potential partners to deliver the best possible solution
- Demonstrated the ability to guide and coach team, helping them improve their strategic thinking skills and capabilities as well as their digital, data and content knowledge
In 12 months:
- Work in closely on innovative projects that help drive further growth
- Build client satisfaction by soliciting critical feedback
What your day job looks like at Mindshare:
- Provide strategic thinking, innovative communication planning and hard-core media fundamental knowledge to craft out innovative integrated brand strategies
- Acts as a client visionary by bringing a highly valued perspective to the client based on a deep understanding of their business, issues and opportunities. Should be able to lead strategic conversations on Media, communication planning that drives business outcomes
- Manage and motivate team to effectively deliver to client needs and goals
- Ensure timely team appraisals and clear development goals for team members; identify and follow through on appropriate training and career development for the team
What you’ll bring:
- High integrity while maintaining positive, open relationships
- Show a depth of understanding of the industry, business, brands and consumers and can dial up his servicing skills with senior management stakeholders at client beyond the media team, including business and marketing as well.
- Understanding business principles and good practice and perceives issues in both financial and commercial terms.
- Highly passionate, collaborative, outgoing, creative media leader and thinker
- Strong presentation skills.
- Articulation of thoughts/ideas/media solutions is a critical ask for this role
- Stakeholder management
- Business acumen
- Acute inquisitiveness and understanding of an entrepreneur’s mindset
- Ability to understand mediums beyond ATL
Minimum qualifications:
- Minimum 10 years+ total work experience in media business consultancy, market research/analytics or a strategic planning role, of which at least 3-4 years have been spent working on media/communications planning related business. FMCG experience (client / agency) will be a definitive added advantage
- Excellent communication/presentation/client management skills
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team – #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.