Overview of job
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
We are currently looking for a Partner -Strategy for Mindshare North. In this role you will be working on multiple clients such as Grofers, YUM, Dyson, Volvo, Apollo, Lufthansa and others. This is an active client facing role that is meant to shape thinking of the client on how media is deployed in the vast ecosystem of choices that exist today. The strategy lead will be called upon to have strong POV on marketing/media best practices for brands depending on portfolio role, life stage, barriers and target audience. Ability to diagnose what works, what doesn’t, being well informed on research/measurement techniques and having excellent appreciation for changing media habits will be needed. Every touchpoint can individually or together play a role in consumer journey and the strategy lead needs to have a media-neutral point of view on a campaign and lead 360 ideations. In addition, given increasing importance of data and adtech/martech solutions, he/she will need to champion new pilots, data-driven initiatives and brand partnerships with technology companies. The role will have a team reporting into it, which requires team building and mentorship capabilities.
Reporting of the role
This role reports to: Principal Partner – Strategy (North and East)
3 best things about the job:
- Working with world class marketing team across clients and marquee brands within the Mindshare North Portfolio
- Be an architect and Brand strategy owner. Collaboration with multiple stakeholders both internally (digital, offline, content+, activation teams) and externally (Client’s creative agency, PR/ORM agency, digital agency).
- Opportunity to bring new practices to clients from a data and tech perspective, backed by GroupM’s stature in identifying and executing such work. Constantly Evolve and Build skill sets with newer 360 tools in the industry and data partners
In this role, your goals will be:
In three months:
- Met all stakeholders across clients identified, including insights, creative agency and interacted with them on an upcoming campaign
- Got a good understanding of business/brand challenges, past campaigns, and competitive media
- Initiated an audit of current strategy work, team output and given a roadmap to team members
- Learnt media basics and tools across google and FB suite
In six months:
- Initiated projects addressing key barriers/ business challenges whether via a campaign or a non-campaign idea.
- Started becoming a go-to person for internal teams and client teams on strategic questions
- Ensuring that MS best practices – frameworks, tools, etc are well used as appropriate by internal teams and outputs shown to client
- Worked together with WPP partners, to create few visible differences on brands
What your day job looks like at Mindshare:
- Lead the team that works on the annual marketing strategies along with the Client Leadership team and specialist units
- Participate in the Integrated Planning process
- Participate in thought leadership projects across clients
- Drive consumer understanding to draw insights that impact our client’s businesses
- Keep abreast of media innovations and developments and find links to enrich brand plans
- To participate in idea generation sessions
- Writing entries for media and other awards
What you’ll bring:
- Strong appreciation of marketing and challenges that can exist
- Capability to build a story – Make effective presentations
- Persuasive
- Pro active
- Communication skills
- Stake holder management
Minimum qualifications:
- MBA preferred
- Years of experience – 13– 14 years
- Should have a keen interest in brands and marketing
- Preferred exposure / Understanding of Digital, Data, Research/ Analytics
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team – #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.