Principal Partner - The Exchange

Mumbai, India

About Mindshare Fulcrum
At Mindshare Fulcrum, we are at the forefront of media innovation, partnering with global HUL to drive impactful digital media strategies. We are seeking a Digital Trading Director who will lead media buying efforts across OTT, programmatic, content, and e-commerce platforms, ensuring performance and efficiency.

If you are a seasoned digital media professional with a strong command of programmatic buying, DSPs, SSPs, and e-commerce media strategies, this is your opportunity to drive impactful results for one of the world’s most recognizable brands.

Key Responsibilities

Lead digital platform buying

Develop and execute strategies for media buys across OTT, video programmatic, content, and e-commerce platforms (e.g., Amazon, Zepto, etc.).
Ensure optimal media spend allocation and efficiency, that meet KPIs like OTR, CTR, and viewability.
Stay ahead of the latest trends in programmatic buying and digital trading to continually optimize buying strategies
Leverage DSPs, SSPs, and other programmatic platforms to create seamless media buying solutions that drive results.

Trading on E-Commerce and Q-Commerce Platforms:

Align trading strategies with the brand’s goals for commerce marketing, ensuring product visibility and sales on these platforms.
Collaborate with commerce platforms to gather insights, secure premium placements, be first on alphas and betas and optimize ROI

Negotiation and Partner Management:

Negotiate to secure favorable rates, premium access, and value-added deals.
Build and manage strong relationships with key partners developing JBPs where necessary to ensure client KPIs delivery
Track and evaluate the performance of media partners periodically

Campaign Performance and Optimization:

Monitor campaign performance adjust strategies in real-time to maximize delivery.
Collect and use data insights and analytics to refine audience targeting and conversion.
Oversee the allocation and pacing of media budgets across various digital platforms, ensuring optimal spending throughout the campaign duration.
Ensure transparent and cost-effective media transactions, managing to avoid under or over-expenditure.
Collaboration with Content and Strategy Teams:
Work closely with internal content and strategy teams to align content buying
Support the development of integrated campaigns that ensure synergy between media buys, creative execution, and client goals.
Compliance, Reporting, and Transparency:
Ensure compliance with client and regulatory standards, including GDPR, CCPA, and internal governance policies.
Provide regular, detailed performance reports to senior management, translating complex data into actionable insights.
Track and report on media buying outcomes with a focus on transparency and accountability.
Team Leadership and Development:
Lead, mentor, and develop a high-performing team, fostering a collaborative culture of learning and excellence.
Encourage innovation within the team, empowering them to test new platforms, formats, and buying strategies.
Qualifications

Experience: 13-15 years in digital media buying, including hands-on experience with OTT, programmatic, content, and e-commerce platforms like Amazon and q-comm platforms like Zepto.

Technical Skills: Expertise in DSPs, SSPs, real-time bidding, and programmatic media buying technologies. Strong understanding of commerce media networks and retail platforms.

Proven Track Record: Demonstrated success in managing large-scale, performance-driven digital campaigns across diverse platforms, including achieving measurable results like ROI, VTR, OTR, CTR, and CPA.

Analytical Mindset: Data-driven with strong analytical skills, able to derive insights and implement actionable strategies based on performance data

Negotiation Skills: Proven ability to negotiate favorable terms with media platforms and partners, securing competitive rates and value-added services.

Apply now