Overview of job
L’Atelier is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Associate to join us. In this role, you will be responsible for day-to-day activities on campaign management. She/he is overall in charge of full-media planning and executing.
Reporting of the role
This role reports to Supervisor
3 best things about the job:
- At L’ Atelier we stand for Original Thinking – we can credibly say this for several reasons: we were the first global media agency; we took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in. We have challenger in our DNA
- Client: In this role, you will be working on one of the most exciting categories of industry
- Integration: This is a hybrid online and offline role, plus working on social
Measures of success –
In three months:
- Become familiar with all relevant media and finance systems, and the team processes
- Provided support to the team as well as build knowledge of the media landscape
- Started to build relationships with the key decision makers within the client and agency organizations
In six months:
- Started to build an understanding of the Original Thinking Framework and how it is applied to the team’s processes and output
- Experience in practice of the Mindshare media tools
- Master client reporting and tracking of booked media
In 12 months:
- Confidence and precision in updating media schedules
- An understanding of how to construct a media campaign
- Be the person whom the client goes to for day- to-day activities. Able to propose ideas and activities to answer identified challenges
Responsibilities of the role:
- Digital planning (independent work with media vendor and client for the digital planning)
- Handle the SEM and paid social advertising (with good knowledge for adwords and Facebook power editor system)
- Handle the trafficking on DoubleClick
- Full understanding of campaign tracking and reporting, able to execute independently in the accurately way
- Data analysis for e-com client
- Work with social content team to create social content and idea
- Monitor that planned objectives are achieved
- Ensure all agreed reports are supplied to clients on time
What you will need:
- Willingness to learn, adapt and perform
- Minimum 2 years of media planning (digital) experience, more experience 3 years of experience would be considered as senior associate
- Good & clear communication skills
- Detail-oriented with a good degree of technical understanding
- Must be organized and efficient while working on multiple tasks
- Confident, contributing and not afraid of challenges
About GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
About Hong Kong
Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.
If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.