Overview of job
We are hiring a Senior Executive, Media Planning in the planning team who ideally has skills/experience in a digital media apart from mainstream media. You will be responsible for crafting and implementing creative & effective communication campaigns, which are grounded in strategy and insights to drive our client’s business ambitions.
Reporting of the role
This role reports to the Manager.
3 best things about the job:
- A fun & competitive environment that combines the best of being creative media thinking whilst balancing the little details that matter and at the same time being part of the largest media company in the world.
- Working within a culturally diverse team, servicing some of the top clients in the organisation.
- Opportunity to work with regional counterpart from internal and client.
Measures of success –
In 3 months :
- Been up to speed with cutting edge proprietary planning tools as well as able to extract & analyze important data; validating our recommendations.
- You would have a pulse of the business category & knowledge of competitive frame.
- Worked on moderate scaled live campaigns.
- Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
- Connected with internal specialist & external stakeholders units to integrate solutions.
In 6 months:
- Been able to comprehend and apply our proprietary planning framework model in key campaigns.
- You would have landed live; larger scaled campaigns.
- You will have started to build relationships with the key decision makers within the current client portfolio.
- Mastered a flawless media execution process, working alongside various stakeholders.
In 12 months:
- Developed strong category acumen – from a media and business point of view.
- Identify a pipeline of commercially viable solutions to support our clients goals
- Have created & executed a pipeline of exciting business building ideas which could potentially be industry award winning.
Responsibilities of the role:
- Respond to / follow up on clients campaign briefs and requests received, and working alongside the team.
- Orchestrate/support the inputs from the strategy, implementation and specialist teams to develop innovative, business building solutions for clients
- Manage the planning, execution and post mortem of the campaigns briefed in
- Engage with specialist partners to drive commercially viable media solutions
- Build trusted, meaningful relationships with clients, as well as relevant internal & external stakeholders
What you will need:
- Curious & willing to learn with passion in order to leverage opportunities from challenger to leading brands
- Strong analytical skills, balancing a macro view and the little details that matter
- Excellent personal/organizational management
- Good interpersonal & social relations
- Experience in handling marketing campaigns which have a digital infused whilst eager to integrate them seamlessly with mainstream media
- Strong understanding of the cultural and consumer trends that are changing the media landscape
- Minimum 2 – 3 years in media/digital/marketing experience
About Mindshare
Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.
About Malaysia
GroupM Malaysia, a digitally advanced company, is the largest media group of the market with strong advertising spend in traditional, digital and programmatic media.
The office is the “World in One Place”, with more than 10 nationalities and half of our talent are below the age of 30. You can expect a young, fun and casual work environment! In Malaysia, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media and branding professionals to hone their skill as it transits rapidly from manually-managed traditional media to programmatic new media.
Those looking for an exciting and challenging career in media have no better place to be in than Malaysia.