SEO specialist

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. 

GroupM’s new technology platform unit, [m]PLATFORM, is currently looking for a SEO Specialist to join us.

You will be responsible for the creation of SEO proposal and statement of work and expected to have a broad understanding of all aspect that effect SEO strategy and performance; Technical SEO, Onpage & Offpage SEO, search intent and consumer insights, website UX, content strategy, content marketing, content creation and content development process as well as conversion rate optimization.

Reporting of the role

This role reports to the SEO Associated Director 

3 best things about the job:

• You will work with high-profile, recognized client sites, where a small change can make a big impact.
• As part of a high-performance team, who have years of experience in successfully delivering SEO various regions of the world, you have the opportunity to further increase your knowledge while also being a key player in how we continue to grow.
• We are in a period of strong growth, which means that there is support for development of new products and services. If you have an entrepreneurial spirit, now is the time to get on board.

Measures of success –

In three months, you would have:

• Take ownership of existing projects and clients.
• Gain understanding of existing processes and tools to ensure successful deliver of client work.
• Develop relationships with key stakeholders within assigned Agency
• Train and further develop existing team members on advanced SEO strategy development.

In six months, you would have:

• Deliver growth in Agency revenue towards meeting targets.
• Build upon and improve efficiencies in developing client deliverables
• Train and further develop existing team members on advanced SEO strategy development.

In 12 months, you would have:

• Client retention and growth of Agency to meet and exceed revenue targets
• Fully managing all assigned clients requiring only high level oversight from Director on client’s day-to-day activities.
• Train and further develop existing team members on advanced SEO strategy development.

Responsibilities of the role:

Client service

• Ensure high level of service are delivered from all SEO projects team member working on.
• Ensuring all projects are delivered to a professional standard and in line with the agreed timings.

Strategy

• Supporting the development of the optimal owned media strategy and owned media activation for clients based on their budgets, target audience and KPIs.
• Ensure owned media planning approach consider multiple platforms like web, social, apps and marketplaces.
• Providing analysis, audit and plan using a combination of resources include search, social, content, audience auditing tool.
• Providing on-page and off-page (content marketing) strategy and coordination with team to deliver best-in-class SEO projects.

Planning and Performance

• Provide project planning timeframe and response to client briefs.
• Regular monitor content on the client’s site and as well as content marketing plan delivery.
• Supporting the development of client target and ensuring content marketing implementation achieves the KPIs set out at the campaign planning stage.

Team Management

• Line-management of all individuals within team including making sure timesheets are complete, signing off holiday, illness and conducting appraisals and objective setting.
• Study and find new insights in an ever evolving digital marketing
• Coaching, training, progression and personal development of all team members.
• Running regular status meeting with agencies teams to ensure campaign activity is progressing as planned and that there is appropriate communication to the client from across the account team.

Relationship

• Respected business-led relationship with direct team members, ability to both professionally nature and critique team members.
• Strong collaborative relationship with lead members of both Business team, client’s web development.
• Working relationship with business planning team as and when appropriate, in order to understand paid content marketing plan and execution.
• Working relationship with peers within [m]PLATFORM Services who manage other channel disciplines (Paid Search, Paid Social, Display and E-commerce)
• Friendly, professional relationship with all clients.
• Collaborative relationship with third-party agencies
• Positive relationships with suppliers and creation of new initiative to continue service expansion.

What you will need:

• Have a habit to catch up SEO industry trends, movement and ecosystem changes which may related to SEO campaign performance.
• Must be keen in learning other search engine mechanics such as, Youtube Search, Ecommerce Search and internal website search algorithm
• Have abilities to use and utilize SEO tools including Google Search Consoles, Google Webmaster tool, Google keyword planner, Ahrefs, DeepCrawl, MOZ, SerpBoo Etc.
• Deep familiarity with the core strategies used for SEO, in particular technical optimization, as well as keyword research, content, linking, digital asset optimization etc.
• Ability to work face-to-face with client teams is essential.
• Web analytics experience is essential. Advanced configuration and analysis experience/certifications are desirable.
• Web Development Skills – HTML, CSS, JavaScript and server-side scripting languages.
• Understanding of common web server technologies, and popular content management systems, their limitations and how to work within these to achieve SEO requirements

About mPlatform

[m]PLATFORM is an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers’ ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients. It is supported by a team of data scientists, technologists and digital practitioners from across GroupM specialist companies and Xaxis. [m]PLATFORM unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture. 

For more information, visit https://www.groupm.com/tags/mplatform

About Thailand

In a population of 66 million people, Thailand’s mobile penetration is at a whopping 137% with smart phone penetration at 61%. Digital spend has grown 18% year-on-year since 2016 and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media and marketing communication markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.