OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the global transformation for Nestlé’s media function. Core to the solution is the best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment
You will be part of GroupM, based in Bangkok. responsible for maintaining key relationships across OpenMind; our GroupM business Acceleration; and with our priority digital partners. The purpose of these relationships are to stay on top of the opportunities available for our clients and how they can be packaged in line with their maturity roadmaps.
In this role, you will be responsible for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand’s overall media strategy in the context of changing marketplace conditions and opportunities.
Reporting of the role:
This role reports to: Manager, Planning
3 best things about the job:
- Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process
- Lead account ‘project manager’ for the entire business accountable for achieving deadlines across all campaigns and deliverables
- Act as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contribute to the overall media plan development process both internal and external
In this role, your goals will be:
In three months:
- Started to build relationships with the key decision makers within the client and agency organisations
In six months:
- Proven yourself as a reliable point of contact for client stakeholders
In 12 months:
- To anticipate what is needed to stay on track to secure, grow and solidifying client relations, and to take actions appropriated.
What you’ll bring:
- Demonstrates a deep understanding of the of different marketing channels including different roles, advantages, formats, potential partnerships, distribution
- Quickly builds strong relationships with marketing channel owners and leverages these relationships to deliver the best outcomes for us and our clients
- Demonstrates a high degree of numeracy and IT literacy in order to monitor and manipulate data to deliver the best outcomes for the business, e.g. forecasting, delivery against plan, conforming to share deals
- Understand the implications for the business and communicates potential impact to clients
- Filters and adapts the different options and applies good judgement combined with hard facts to select which ideas will produce the best results
- Understands what the client’s business needs by understanding the history of the brand and what the client wants it to stand for. Understands the client’s strategic intent and the implications for building the client’s business
- Communicates information and decisions with the full range of stakeholders involved in a project
- Supports the development of others by expressing positive expectations towards their initiatives and giving constructive feedback
Minimum qualifications:
- Under graduate degree in communication or media or business management (Post-graduate/masters preferred)
- At least 2 years in media planning experience or related field required
- Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning
- Familiar with the timelines, processes and needs of the implementation of all media
- Knowledgeable about new approaches to and developments in tactical planning
- Demonstrated critical thinking and problem solving
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Ability to make decisions and use critical thinking
- Knowledge and use of various research systems