Algida Boom Boom Celebs vs Nogger Plebs

Continued to use the gaming occasion to reach out our TA who do not follow the traditional media and have become increasingly difficult to reach through the conventional methods. JTG is the #1 gaming platform in Turkey with more than 375K followers on Twitch and +100K YT subscribers. We designed 2 houses with Algida Boom Boom & Nogger brand cues & assets. We selected 6 gaming and lifestyle influencers and they set out their gaming stalls in Boom Boom House. We announced that we are looking for 10 plebs to to be a part of the Nogger House to show their talent and comptete against the influencers. These two groups did their best against each other in entirely branded houses for 8 weeks, consuming Boom boom and Nogger while playing games. 25 M total views, 20 videos were in trending in YT, besides #1 most watched TV Shows & Podcast globally in Twitch with 5,9 M total view