We believe in Precisely Human Intelligence that balances the accuracy of a machine-based approach with the empathy delivered by human insight.
This is delivered through a huge range of services and inputs, including Audience Origin, a unique combination of panel-based data, digital data, and client data for deep audience understanding and activation and Mindshare’s Neurolab, which uses medical-grade technology to measure second-by-second, non-conscious neurological responses to brand stories and media.