What we do

From content creation and partnership brokering to dynamic content optimisation and sponsorship, we do a lot more in the world of content than you would imagine from a media agency.

We believe in Precisely Human Intelligence that balances the accuracy of a machine-based approach with the empathy delivered by human insight. This is delivered through services including Audience Origin, a unique combination of panel-based data, digital data, and client data for deep audience understanding and activation and Mindshare’s Neurolab, which uses medical-grade technology to measure second-by-second, non-conscious neurological responses to brand stories and media.

To drive Good Growth our Strategy & Planning teams are powered by data led insights but rooted in human behaviour. Planning comes in many flavours, from communications planning, performance planning and connections planning to ecommerce consulting and is defined by client and goals - communications planning, performance planning, connections planning, intentional planning (to deliver good growth) to ecommerce consulting.

Our Trading & Investment teams analyse and negotiate across all media touchpoints - online, offline, global or local. They deliver the most cost-effective contact point for every client to any consumer. We also develop market leading tools and services including carbon calculators, designed to help clients make conscious decisions around media plan impact and Inclusion PMPs, private marketplaces that intentionally direct investment to marginalised communities that are adversely impacted by aggressive keyword exclusions lists.