Mindshare | Strategy Incubation Director

Beijing, China

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Job Requirement & Description

 

Top level description at a sentence:
Fulfill needs for high level IMC strategy discussion with client, including marketing prioritization, key activations, co-branding, etc., need this role to enhance our capability while incubating for future Yili category leaders

 

Priority level

Client

Priority 1:

Yili Ice Cream and Yogurt – IMC strategy such as high level strategy discussion with client, co-branding, key activations Marketing Strategy Big Idea Response Owner

Priority 2:

Qualcomm and IBM –
1)IMC strategy such as high level strategy discussion with client, co-branding, key activations Marketing Strategy Big Idea Response Owner
2)Critical top down media campaign owner from IMC strategy to Media Strategy
3)Case building / Awards and Campaign post-buy storyline Owner
4)Global visit & workshop project-based request Owner

Priority 3:

Huadu – Client owner

Priority 4:

New Business Development Strategy Owner

 

Talent needs:

Must : Strategy thinking + 2C media experience
Better to have :+3C experience / fans+ English ,with priorities ranking

 

Additional Remark:

Need to be able to accept deployment to Yili when/if needed

 

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