Mindshare’s InMind report series helps brands keep the latest growth opportunities on media, consumers and markets in mind.
The current COVID-19 outbreak in China that started early March has affected, and continues to affect, different parts of China in distinct ways. The situation in any one market can change significantly in days, if not hours. To help marketers in China adapt to these conditions, Mindshare China has been releasing bi-weekly COVID updates to track lockdowns, economic impacts and changes to consumer media behavior.