Mindshare #1 Network in WARC Media 100 for 3rd Consecutive Year

Mindshare, the media services company that is part of WPP, has been named the #1 Media Agency Network in the WARC Media 100 rankings for the third consecutive year.

The WARC Media 100 ranking is the successor to the Gunn Report and is a benchmark for media excellence and creativity based on awards won by an agency around the world, across multiple awards shows - allowing marketers to compare different agency performances.
In addition to taking the #1 Network title, Mindshare has three offices ranking in the Top 10 for the second year running, and Mindshare swept the board alongside its clients and partners:

• #1 Agency Network for the third consecutive year - Mindshare
• #2 Agency Office globally - Mindshare China
• #1 Brand Owner - Unilever (Mindshare client, 3^rd year running)
• #1 Holding Group – WPP (5^th year running)

Mindshare’s success in 2022 was based on a breadth and depth of work across the Mindshare network, including award-winning campaigns for Yum China, Yili, Unilever, Lincoln and PepsiCo across markets including Australia, China, India, Sweden, the USA and Vietnam.
Mindshare was responsible for 19 of the top 90 campaigns (20%) awarded by WARC in the Media 100 and had seven agency offices in the top 35. Of these top campaigns, Mindshare China partnered together with our clients on:

• KFC: The Growth of Colonel KI - ranked 24^th globally
• Yili QQ Star Milk x Discovery’s Kenyan Safari - ranked 30^th globally  
• Unilever Food Solutions’ Killer Recipes - ranked 36^th globally  
• Lincoln Nautilus: Lighting Up Guangzhou - ranked 55^th globally
• Pepsi Black’s Virtual Band Experience - ranked 56^th globally
• Pizza Hut: Female Gamers’ New Hero - ranked 68^th globally 
• Yili x Xiaomi’s Smart Vending Machine - ranked 79^th globally

Commenting on the top ranking, Mindshare China Chief Executive Officer, Benjamin Condit, said: “It is an honor to be part of the #1 one ranked global network on the WARC Media 100 for the third year in a row. The fact that Mindshare China has also been recognized as the second most awarded agency office globally at the same time is a testament to the breadth of brilliant work our teams are producing for our client partners. As always, I thank them for the trust they place in us as we continue to push the boundaries of our industry.”

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