Mindshare Announces Tracy Ta as Beijing Office Head

This week Mindshare China formally appointed Tracy Ta as Beijing Office Head. As part of her new role, Tracy Ta will join Mindshare China’s Executive Committee.  

Tracy is a fourteen-year veteran of the agency, rising through the ranks of the office’s largest client partnership, Yili, until being appointed the account lead in 2018. Under her leadership, Mindshare’s relationship with Yili has been recognized consistently in both local, regional, and international award shows. Tracy herself was most recently recognized by Campaign Asia’s Women to Watch 2022.   

Commenting on the appointment, Mindshare China CEO, Benjamin Condit, said: “A true homegrown talent of Mindshare, Tracy has consistently been a rising star in Beijing for the last decade and a half, building her skillsets and capabilities to eventually lead our partnership with Yili since 2018. I am delighted to see her writing this next chapter of her journey with Mindshare, as she leads our creative, entrepreneurial, and collaborative team in Beijing to the next stage.”  

Speaking on her new role, Tracy Ta said: “I am both honoured and humbled by the responsibility to lead Mindshare Beijing. This is a team I have literally grown up with, and I know our brilliant talents are ready to take advantage of the bright opportunities ahead as we create good growth for our clients and the agency.”  

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