Mindshare China: Agency of the Year at Festival of Media Asia

Off the back of an impressive 13 wins, Mindshare China has been crowned Agency of the Year at Festival of Media Asia’s 2022 award show, an event that also saw Mindshare named Agency Network of the Year for the seventh consecutive year. The Festival of Media Awards celebrates the world’s leading media and marketing innovation.  

This year, Mindshare China swept the board, winning 5 Gold, 6 Silver and 2 Bronze trophies across seven industry-leading campaigns for PepsiCo, Yum China, KangShiFu, Yili and Unilever. These wins were supplemented by a further 5 Gold, 4 Silver and 7 Bronze from other Mindshare offices across the APAC region.  

Mindshare China – Full Win List 

Gold  

• Lay’s: Find Your Flavour - Best Communications Strategy
• KFC: Colonel KI’s Collector Cards - Best Local Execution of a Global Brand
• KangShiFu: Powerful Without Sugar - Best Event and Experiential Campaign
• KangShiFu’s Chinese New Year Karaoke Reunion - Best Use of Traditional Media Audio
• KFC: Colonel KI’s Collector Cards - Best Launch or Relaunch Campaign

Silver  

• KangShiFu: Powerful Without Sugar - Best Local Brand Campaign
• KFC: Colonel KI’s Collector Cards - Best Use of eSports & Gaming
• Pizza Hut’s Stand-Up Comedy Restaurant - Best Event and Experiential Campaign
• Lay’s: Find Your Flavour - Best Use of Talent
• Yili x Xiaomi’s Smart Vending Machine - Best Use of Digital Media Technology
• OMO: Dirt for Good - Impact Award

Bronze  

• KangShiFu: Powerful Without Sugar - Best Engagement Strategy
• Lay’s: Find Your Flavour - Best Local Execution of a Global Brand

Commenting on the achievement, Mindshare China Chief Executive Officer, Benjamin Condit, said: “It is an honour for Mindshare China to be named Festival of Media Asia’s Agency of the Year. Our 13 wins across seven campaigns and five clients demonstrates the breadth of brilliant work our teams are producing for our client partners. Added to this is the fact that Mindshare was also crowned as Agency Network of the Year for the seventh consecutive year, a testament to our global capabilities to reliably drive good growth. This success is a testament to the trust our client partners place in us to lead the industry with innovation.”  

These wins come hot off the heels of Mindshare being named as the world’s #1 most awarded agency network in the WARC Media 100 ranking for the third consecutive year, as well as Mindshare China being named the world’s second-most awarded agency office globally. 

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