Mindshare China Recognised at WARC Awards for Effectiveness in Association with Cannes Lions

Last week, Mindshare China’s innovation and strategic excellence were recognised as world-leading at the WARC Awards for Effectiveness in Association with Cannes Lions. The WARC Awards for Effectiveness, first launched in 2021, identify the most effective and strategically robust work from around the world and are awarded at the Cannes Lions International Festival of Creativity.

In the global-spanning competition, Mindshare China was awarded a Silver in the newly created Business to Business category for its work on Unilever’s ‘UFS’s Killer Recipes’, as well as a Bronze in the Customer Experience category for Yum China’s ‘Pizza Hut’s Standup Comedy Restaurant’.

Commenting on the achievement, Mindshare China’s Chief Executive Officer, Benjamin Condit, said: “In just the second year of the prestigious WARC Effectiveness Awards in association with Cannes Lions, it is a true testament to Mindshare’s prowess to see us recognised as the only Chinese agency awarded at this year’s show, demonstrating our industry leadership in China. Furthermore, our win in both the Customer Experience, as well as the newly created B2B category demonstrates our finesse for strategic excellence and effectiveness across both the B2C and B2B sectors. None of this would be possible without the trust and partnership of our clients, as well as the tireless work and determination of our team to drive innovation for the industry. Whether working with one of our oldest founding clients, Yum China, or one of our newer clients, Unilever, Mindshare is committed to creating work that drives good growth for our clients, consumers, people and industry.”

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