Mindshare China Wins Agency of the Year and Platinum Grand Prix

Mindshare China has emerged this week as the biggest winner at Campaign Asia’s Digital Media Awards 2022. Mindshare’s work swept the board, winning 6 Gold, 5 Silver and 7 Bronze trophies across eight campaigns, resulting in Mindshare China being crowned Agency of the Year. In addition, Unilever was awarded the Platinum Grand Prix award for UFS’ Killer Recipes campaign, created by Mindshare’s dedicated business unit, Unite China.

Full Win List

Platinum

• Unilever: UFS’ Killer Recipes

Gold

• KangShiFu: Powerful Without Sugar – Best eCommerce Campaign
• KFC: Colonel KI’s Collector Cards – Best Gamification
• Lay’s: Find Your Flavour – Sector Award – Food & Beverage Products – Non-alcoholic (Including Pet Food)
• Unilever: UFS’ Killer Recipes – Best Integrated Marketing Campaign
• Unilever: UFS’ Killer Recipes – Best Mobile Campaign
• Unilever: UFS’ Killer Recipes – Best Use of Data

Silver

• KangShiFu's Chinese New Year Karaoke Reunion – Best Integrated Marketing Campaign
• KFC: Colonel KI’s Collector Cards – Best Use of Influencer
• OMO: Dirt for Good – Best Out-Of-Home
• Unilever: UFS’Killer Recipes – Sector Award – Business Products & Services
• Unilever: UFS’Killer Recipes – Best O2O Marketing

Bronze

• From Battle to Bottle: Clear's eSports Breakthrough – Sector Award – BeautyProducts, Cosmetics & Toiletries
• From Battle to Bottle: Clear's eSports Breakthrough – Best eCommerce Campaign
• From Battle to Bottle: Clear's eSports Breakthrough – Best Gamification
• KangShiFu's Chinese New Year Karaoke Reunion – Best Mobile Campaign
• KFC: Colonel KI’s Collector Cards – Sector Award – Food & Beverage  Products – Non-alcoholic (Including Pet Food)
• Lay’s: Find Your Flavour – Best Social Media Marketing
• Zespri's Digital Revolution – Best Performance Marketing

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