Mindshare Crowned MMA SMARTIES China Media Agency of the Year

Mindshare China once again emerged as the biggest winner at the 2022 MMA SMARTIES China Awards, scooping Media Agency of the Year alongside 4 Gold, 5 Silver and 7 Bronze across 6 campaigns. 

Mindshare’s crowning achievement signifies the strength of its transformative media services that accelerate good growth for clients. Mindshare’s client KFC and its parent company Yum! China were also named ‘Best Brand of the Year’ and the ‘Best Advertiser of the Year’ respectively.

During the MMA IMPACT Forum on November 17, Mindshare’s Chief Client Officer, Jessica Zhang and Managing Director of Unite, Jacque He delved into the essential marketing trends that brands should leverage, as well as how brands can navigate market uncertainty with a good growth mindset. 

Richard Jin, Head of Data and Outcome at Unite, took a deep dive into the new scenarios and marketing implications of smart hardware solutions in a panel discussion.

An annual competition honoring marketing campaigns generating significant business impact, MMA SMARTIES China is a part of MMA (Mobile Marketing Association)’s SMARTIES Awards Program, the world’s only innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing.

Commenting on the wins, Mindshare China Chief Executive Officer, Benjamin Condit, said: “Being named Media Agency of the Year for the third consecutive year at MMA SMARTIES China is a testament to Mindshare’s commitment to providing clients with world-class growth solutions driven by innovation and creativity. While the winning streak fills us with pride, we also want to give our deepest gratitude to our clients and people for their unwavering trust, collaboration, and support.”

Full Win List

Grand Prix

• Media Agency of the Year – Mindshare China

Gold

KFC: The Growth of Colonel KI

• Media Strategy – Mobile Game / eSports Marketing
• Creative – Cultural Creativity / Innovation / Brand Crossover

Lay’s: Find Your Flavour

• Sales Innovation – Social Ecommerce

Yili Guliduo’s Rural Revitalization Campaign

• Marketing Purpose – Sustainable Marketing

Silver

KFC: Colonel KI’s Collector Cards

• Creative – Entertainment Marketing Innovation Entertainment / Sports / Celebrities

Lay’s: Find Your Flavour

• Marketing Purpose – Brand / Product Awareness

KangShiFu 0 Sugar Iced Tea: “Powerful without Sugar”

• Sales Innovation – Social Ecommerce

OMO: Dirt for Good

• Marketing Purpose – Sustainable Marketing

Clear x Su Yiming’s “Fearless 1980” Digital Collectibles

• Creative – Entertainment Marketing Innovation Entertainment / Sports / Celebrities

Bronze

KFC: Colonel KI’s Collector Cards

• Marketing Purpose – Client Relationship Building / Management
• Creative -Brand Creative Content

Lay’s: Find Your Flavour

• Creative -Brand Creative Content

KangShiFu 0 Sugar Iced Tea: “Powerful without Sugar”

• Marketing Purpose – Consumer Experience
• Marketing Purpose – Brand / Product Awareness

Clear x Su Yiming’s “Fearless 1980” Digital Collectibles

• Sales Innovation – Livestream Ecommerce

To learn more about Mindshare China, scan the QR code and follow our official WeChat account.