Mindshare shines at DMA 2023, winning Agency of the Year

Mindshare China had an extraordinary showing in various categories of the 2023 DMA (Digital Media Awards China), winning a total of 17 trophies including 6 gold, 5 silver and 6 bronze, as well as the honor of "Agency of the Year". As the industry's leading agency, Mindshare’s award-winning cases covered top clients in different industries, including Sofy, Qualcomm, Dove, Clear, Yili, and Lincoln.

Organized by Campaign Asia, the DMA China Digital Media Awards have recognized the best digital marketing work, creativity and talent in China, while highlighting the Greater China region's growing influence on global digital media development. With creativity and production as the criteria, the awards selected and rewarded the commercial advertising works that have been publicly released in the year, revealing the trends in advertising and promoting the development of the industry.

Snagging multiple gold awards, Qualcomm‘s campaign won three trophies in total. Its documentary series and spinoff livestream made Snapdragon chips truly "seen" in front of a massive audience and demonstrated Mindshare’s innovative value in B2B marketing. 

Chen Geng, Senior Marketing Director from Qualcomm, said: "We value Mindshare as our media partner，and appreciate their professional and efficient spirit in teaming with Qualcomm.  Moving forward, we will continue exploring innovation opportunities in digital marketing and deliver industry best practice together in the future."

Over the years, Mindshare has continued to pay attention to and protect women's health, beauty and confidence, winning Sofy and Dove 2 and 1 gold awards respectively at DMA 2023. This dedication was reflected in the category results as well - Mindshare sweeped all 3 trophies in the beauty & cosmetics category. 

Clear's campaign received 4 awards across Best Gamification, Livestreaming, KOL Marketing and Performance Marketing, showing Mindshare’s outstanding integrated marketing capabilities.

Benjamin Condit, CEO of Mindshare China, said, "We are incredibly proud and grateful to receive this recognition - Winning Agency of the Year and 17 awards is a testament to the hard work and dedication of our talented team, who have worked tirelessly to create innovative and effective campaigns for our clients. We remain committed to pushing the boundaries of digital media and delivering exceptional results for our clients in the years to come. "

Full Win List

Special Awards 

• Agency of the Year - Mindshare

GOLD

Sofy Magic Pocket: Out of My Pocket

• Beauty & Cosmetic

Qualcomm "Discover the Endemic Species of China"

• IT and Telecommunication

Qualcomm "Discover the Endemic Species of China"

• Best Digital Media Innovation

• Best Use of Content

Dove: 100 Girls, 100 Kinds of Beauty 

• Best Integrated Marketing Campaign

Sofy Magic Pocket: Out of My Pocket     

• Best Use of Influencer

SILVER

Dove: 100 Girls, 100 Kinds of Beauty  

• Beauty & Cosmetic

Clear’s KPL Player Cards Launch 

• Best Gamification

• Best Performance Marketing
• Best Use of Influencer
• Best Use of Live Streaming 

BRONZE

Lincoln x Backstreet Boys' Virtual Concert

• Transportation and Automotive

Clear’s KPL Player Cards Launch 

• Beauty & Cosmetic

Yili Guliduo's Rural Revitalization Campaign

• Non-Alcoholic Beverages

Yili Guliduo's Rural Revitalization Campaign

• Best of E-Commerce Campaign
• Best Use of Live Streaming

Dove: 100 Girls, 100 Kinds of Beauty   

• Best Social Media Campaign

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