Mindshare Wins Best in Show & Agency of the Year at MMA APAC

Last Friday,Mindshare China scooped Best in Show and was crowned Media Agency of the Year atop of its 6 Gold and 4 Silver trophy wins at the 2021 MMA Smarties APAC awards. These wins come off the back of Mindshare China being named as MMA Smarties X Global’s Most Awarded Agency one week prior, a true testament to Mindshare’s ability to achieve phenomenal business results for our clients via innovative, modern marketing that drives sustainable good growth. Unilever Food Solutions’ (UFS) Killer Recipes campaign, created in conjunction with Unite, won Best in Show for 2021, helping Unilever to be crowned as Marketer of the Year.

The MMA Smarties recognizes outstanding innovation, creativity, and achievement in the modern marketing world. Smarties APAC honors the most effective modern marketing across the Asia Pacific region.

Full Win List

Best in Show

·      UFS’ Killer Recipes

Industry Award

·      Media Agency of the Year – Mindshare China

Gold

·      UFS’ Killer Recipes – Lead Generation

·      UFS’ Killer Recipes - Consumer Promotions

·      KFC: The Growth of Colonel KI - Gaming / Gamification & E-Sports

·      KangShiFu's Chinese New Year Karaoke Reunion - Mobile Audio / Voice

·      Yili x Xiaomi's Smart Vending Machine - Connected Devices / The Internet of Things

·      Yili: QQ Star Milk x Discovery’s Kenyan Safari – XR Technology – (AR/VR/MR)

Silver

·      Yili: QQ Star Milk x Discovery's Kenyan Safari - Cross Channel Integration

·      From Battle to Bottle: Clear China's eSports Breakthrough - Gaming / Gamification & E-Sports

·      Pepsi Black’s Virtual Band Experience - Gaming / Gamification & E-Sports

·     Lincoln Nautilus: Lighting Up Guangzhou - Connected Devices / The Internet of Things

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