Mindshare Wins Grand Prix at WARC Awards for Chinese Strategy

Yesterday, Mindshare China was honored at the WARC Awards for Chinese Strategy, scooping the award's first ever Grand Prix, “Best Use of Performance Technology" and "Best Long-Term Strategy" special awards, 1 Silver and 1 Bronze, a testament to the agency’s tireless commitment to driving impact for clients through outstanding strategic effectiveness.

For its work on Yum China’s “KFC: The Growth of Colonel KI”, Mindshare China won the first Grand Prix ever in the history of WARC Awards for Chinese Strategy in addition to two special awards: “Best Use of Performance Technology" and "Best Long-Term Strategy". Mindshare China was also awarded a Silver for its work on Yum China’s "Pizza Hut’s Standup Comedy Restaurant", as well as a Bronze for its work on PepsiCo’s "Pepsi Black’s Virtual Band Experience".

WARC Awards for Chinese Strategy is the only award in Greater China that exclusively honors the best strategic thinking from the region’s marketing industry. The award seeks to uncover campaigns that showcase exceptional strategy, as well as empowering marketers’ decision-making and growth by converting experience into knowledge.

“We are extremely fortunate to have built such a long-term partnership with Yum China, which has enabled the team to continue to push the envelope year after year. Thank you to WARC for creating a platform that highlights the critical strategic capabilities required to deliver success in the world’s most dynamic market,” said Benjamin Condit, Mindshare China CEO.

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