Mindshare was born in Asia in 1997, a WPP start up designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything begins and ends in media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, 2021 and 2022, with the top 3 most creative campaigns of the past year – so basically, statistically the best media agency in the world! Our 10,000 people work with some of the world’s best brands and companies to challenge convention. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage US $20bn in billings (COMvergence 2021) and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of US $53bn (COMvergence 2021).

Mindshare is China’s biggest media agency, with billings of US $5Bn (COMvergence 2022). We are also the world’s most awarded agency (RECMA 2021), and the only media agency globally to be named by Contagious Magazine as a ‘Pioneer Agency’ in 2021. Mindshare serves the world’s leading brands, including Unilever through its bespoke unit, Unite China, as well as LVMH through bespoke unit, L’Atelier China.

To learn more about Mindshare China, scan the QR code and follow our official WeChat account.