Role: Account DirectorDepartment/Team: Audio Visual
Role Objective
The Account Director role will support the Business Director in the team with the day to day running of and overall AV strategic direction of the accounts. You will be responsible for the team’s buying output and planning AV campaigns from start to finish. This will entail building close relationships with the team, department, media owners, internal planning teams and clients. The role covers TV, Video, Radio and Cinema.
You will be part of a small team of 5 working closely together to meet client needs, the clients will be PayPal, First Group, Huel, EFD and TK Maxx.
About the role
BUYING AND PLANNING
- Manage set up and overall delivery of AV campaigns
- Hold regular buying catch ups with the team
- Manage value positions across client set
- Demonstrate a thorough understanding of all AV tools and processes – including Media Ocean, Caria, TechEdge
- Collate and present implementational plans and campaign results both internally and externally, working closely with other disciplines within the agency
- Evaluate media options and demonstrate knowledge of the AV marketplace
- Demonstrate accurate AV budget forecasting by account
- Strong working knowledge of all the GroupM AV tracking software and keep these up to date and accurate
- Track and deliver audit targets
- Understand deal parameters within both Mindshare and GroupM and their impact on planning/buying targets
- Identify incremental revenue opportunities across client base
CLIENT MANAGEMENT
- Ensure all client requests are met/surpassed and manage client expectations
- Develop and demonstrate an understanding of the client industry sector and competitor behaviour
- Understand your client’s business and build a good relationship with them
- Contribute to the creation of campaign strategy, planning and review meetings/documents
- Present client documents
- Understand and deliver all buying guarantees that Mindshare are contracted to deliver on your clients’ business
- Ensure all billing is received in the correct format and at the correct time
- Ensure proper process is followed in relation to SOX compliance and plan approval/purchase order receipt before campaigns go live
INTERNAL RELATIONSHIPS
- Establish an understanding of how AV fits into the overall marketing mix
- Develop collaborative relationships with the other departments within Mindshare such as Connections Planning to deliver an integrated service to clients
- Work collaboratively with and support the Business Director to ensure all department, agency and client objectives are met
- Managing and prioritising your workload and the team’s
- Developing team members via check ins, KPI setting and appraisals
- Display strong attention to detail and quality control with both your own output and the output of team
- Work on new business pitches
EXTERNAL RELATIONSHIPS
- Develop strong relationships with relevant media owners at an appropriate level
- Lead a coordination team
- Develop relationships with necessary external agencies on relevant client businesses to ensure an integrated approach (e.g. creative agency, media auditors)
- Be an effective ambassador for Mindshare in all dealings
About you
- A solid understanding of planning and buying AV media
- Ability to train and pass on this knowledge to junior team members
- Strong stakeholder relationships – at all levels
- A high degree of literacy and ability to communicate effectively both in writing and over the phone.
- Strong attention to detail, ability to problem solve and a pro-active attitude.
What we can offer you
- A strong salary commensurate and in-line with relevant experience
- 25 days annual leave and your birthday day off
- Ongoing internal and external training opportunities
- Flexible working
- The opportunity to attend industry conferences and awards nights
- Career and personal progression
- Private Healthcare
- Excellent pension matching structure
About Mindshare
Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
Our approach
Our ambition is to drive Good Growth for our clients.
Good Growth is about delivering growth that is enduring and is considerate of people and planet. Media is a powerful force, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. We recognise that in order to drive Good Growth, we need to place people at the heart of everything we do. Understanding people, not demographics allows us to place media meaningfully into their lives.
Good Growth is a big ambition – one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact.
Working for Mindshare
Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle, connects people, opinions and perspectives across borders and is all about learning something new and participating.
Committed to Diversity & Inclusion
We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.
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