3 best things about the job:
- You will be working in a unique “integrated” agency with digital, media and creative specialists all under one roof.
- Hone media skills and knowledge across a spectrum of channels/platforms, including traditional and digital, through interacting with our team of specialists.
- A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region
Measures of success –
In three months:
- A good understanding of the client’s business and develop a great working relationship with key client contacts.
- Demonstrate good collaboration with various divisions and teams across markets.
- Craft overall advertising media objectives from business plans upon competitive analysis, marketing data, key learning and insights.
- Good time management skill and able to follow through on process and delivery timelines.
In six months:
- Established strong team and client relationships, receive great feedback from co-workers and key client contacts.
- Become the first port-of-call on day-to-day dealings and a trusted advisor to the client by properly justifying recommendations, demonstrate strong timeline management and deliver agreed outcomes.
- Worked on campaign briefs with minimal supervision, providing strategic recommendations with strong insights and channel tactics.
In 12 months:
- Built up team capabilities to develop more innovative media solutions, going beyond traditionally planned media and starting to instill a yearning in clients to expand into the digital space and look at how campaigns can be driven by content, social media marketing, programmatic digital, mobile, search, etc.
- Ensured implementation of campaigns that help drive revenue growth.
- Delivered good campaigns with strong business results worthy of awards submissions.
Responsibilities of the role:
- Develop and build relationships with clients, be a trusted advisor on account requirements.
- Responsible for overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands.
- Set viable objectives and KPIs and recommend/develop measurement methodology against all briefs.
- Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
- Work with the team on competitive reporting and analysis.
- Propose and implement new planning approaches, ideas and product offerings.
- Support contractual discussions with key media vendors and trading commitments for the client.
- Keep a close ear to the ground on new opportunities to take to clients.
- Help guide and advise the wider team on best practices, innovation and work processes.
- Champion the growth and development of Agency services beyond media planning and buying.
- Work with internal specialist resources and group resources.
- Manage and develop your direct reports.
What you will need:
- Experience of 8 years or more in media/marketing industry.
- Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.
- Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.
- A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.
- Strong communication and presentation skills.
- Fluent English communication skills. Fluent Mandarin and written Traditional Chinese would be advantageous
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team – #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About GroupM China
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
Discover more about GroupM at www.groupm.com.
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn – https://www.linkedin.com/company/groupm
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