Mindshare Dominates Festival Of Media Global Awards 2019 Taking Network, Agency and Campaign of the Year

London, Istanbul, Mumbai, Bangkok, Shanghai, Sydney, 23^rd May 2019: Mindshare, the media agency network that is part of WPP, dominated the Festival of Media Global Awards 2019 bringing home a total of 29 awards including: 7 Gold, 8 Silver, 10 Bronze, the Special Award for Best Adtech/Martech, Campaign of the Year, Agency of the Year and Agency Network of the Year.

Mindshare China was the most shortlisted agency at the Festival and converted this into 2 Gold, 3 Silver and 6 Bronze awards, meaning it also won Agency of the Year! The work awarded covered KFC, Maybelline, Uniqlo, Lays and Dyson and included AI being used to create new value for viewers of eSports and unique data driven ecommerce work.

Mindshare India followed closely behind with 2 Gold, 2 Silver and 2 Bronze awards and it also took home Campaign of the Year for a campaign for Unilever brand Lifebuoy that helped to reduce instances of common diseases in rural areas using a combination of big data analytics and outbound mobile calls.

Mindshare Australia picked up 5 awards for its work with Foxtel, which received the Special Award for Adtech/Martech and saw the creation of an AI nicknamed â€˜Montyâ€™ that could predict when wickets would fall in cricket matches and would alert subscribers to watch to maximise their subscriptions via ads triggered by an API.

In addition, Mindshare UK received a Gold and Silver award for work for Three Mobile, Mindshare Turkey received a Gold for its work with Vodafone and Mindshare Thailand received a Bronze for its work with Unilever.

Mindshare sister agency MediaCom received 20 awards to make it a great night for GroupM, followed by UM with 9, PHD with 7 and OMD with 3.

Full list of Mindshare Winners:

Category	Award	Entry	Entering company
Agency Network of the Year	Mindshare
Agency of the Year	Mindshare China
Campaign of the Year	Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India	Mindshare India
Special Award - Best Adtech / MarTech Platform	Winner	Foxtel - Monty: The Worldâ€™s First AI Predictive Commentator	Mindshare Sydney
Best Use of AR / VR Technology	Gold	Three - Living Life To The Full Without Consequences	Mindshare UK
Best Use of Live Streaming	Gold	KFC - The First Colonel to Conquer eSports	Mindshare China
Best Use of Mobile	Gold	Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India	Mindshare India
Best Use of Real-time Marketing	Gold	KFC - The First Colonel to Conquer eSports	Mindshare China
Best Use of Technology	Gold	Vodafone - Red Line	Mindshare Turkey
Tech Innovator Award	Gold	Foxtel - Monty: The Worldâ€™s First AI Predictive Commentator	Mindshare Sydney
The Effectiveness Award	Gold	Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India	Mindshare India
Best Branded Content in digital channels	Silver	KFC - The First Colonel to Conquer eSports	Mindshare China
Best Engagement Strategy	Silver	Maybelline - Helping Girls Shine in Virtual World and in Reality	Mindshare China
Best Local Execution of a Global Brand	Silver	Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India	Mindshare India
Best Use of Data & Insight Award	Silver	Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India	Mindshare India
Best Use of Digital Media	Silver	Foxtel - Monty: The Worldâ€™s First AI Predictive Commentator	Mindshare Sydney
Best Use of Gamification	Silver	Maybelline - Helping Girls Shine in Virtual World and in Reality	Mindshare China
Best Use of Real-time Marketing	Silver	Foxtel - Monty: The Worldâ€™s First AI Predictive Commentator	Mindshare Sydney
Effective Use of e-Commerce	Silver	Three - Revolutionizing DR through data	Mindshare UK
Best Branded Content in digital channels	Bronze	Maybelline - Makeup On the Way	Mindshare China
Best Communications Strategy	Bronze	Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India	Mindshare India
Best Use of AR / VR Technology	Bronze	Uniqlo - The Biggest Store, the Biggest Launch	Mindshare Uniqlo
Best Use of Data & Insight Award	Bronze	Unilever - Share of Voice to Share of Consumer Data- Unilever defining the future of marketing consumer products	Mindshare Thailand
Best Use of Digital Media	Bronze	KFC - The First Colonel to Conquer eSports	Mindshare China
Best Use of Geo-Location	Bronze	Uniqlo - The Biggest Store, the Biggest Launch	Mindshare China
Best Use of Mobile	Bronze	Lays - Crunchy Sounds Drive eCommerce Boom	Mindshare China
Best Use of Programmatic	Bronze	Dyson - Setting the New Benchmark for EC Targeting	Mindshare China
Best Use of Technology	Bronze	Foxtel - Monty: The Worldâ€™s First AI Predictive Commentator	Mindshare Sydney
Impact Awards	Bronze	Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India	Mindshare India

Karrier a Mindsharenél

Ismerd meg a Mindshare Családot

Available jobs

Roles by department

No jobs meet your criteria