KFC-KFC Bucket of fun

CHALLENGE

Tunisia’s newly opened KFC store’s footfall in its first three months of opening was significantly lower than previous store openings.
KFC had to act fast and quickly find a solution to establish its new point of sale as THE gathering space for youth where they could enjoy their meals together.
And operating in a market where fast food restaurants have been mushrooming, setting its communication’s tone of voice & personality was crucially important for KFC new store to be a hit.

INSIGHT/IDEA

Tunisians usually visit fast foods in groups, and their gathering moment is at its best while they are eating their food.
However, after finishing up their orders, everyone gets back to his/her phone or daydreaming thoughts forgetting about the gathering and the people around them.
We wanted to extend the gathering moment, extending the fun that is to share a KFC Bucket with friends topping that up with a generosity sauce that would make youth’s experience at our store a unique one.

The Bucket: KFC’s most iconic offering has always been known to be a strong tie between people and a unique happiness sharing moment.
And opening a new point of sale meant for KFC to once again get back to the root of its sharing moments platform through its most popular generous product: its bucket.
The bucket of fun would revamp youth’s most classic food consumption moment by gamifying it through an interactive experience shared between friends and loved ones.

DELIVERY

Through a local invention we spiced up the traditional bucket of KFC enhancing it with a hint of technology.
The Bucket of Fun came to life: an interactive pedestal which once the bucket emptied it would invite consumers to click/tap on it for a chance to win a free refill.
With 100 clicks in less than 10 seconds goal, consumers got to experience a unique moment sponsored by their generous bucket of fun.
We wanted to bring people together at the end of their meal, with a FINGER licking good experience that would turn the bucket of chicken into a bucket of shared happiness
We launched the bucket of fun during school break at our struggling point of sale where we wanted to boost frequentation.

RESULTS

+50% increase in the number of visitors in the struggling store after a week
The total number of transactions went up by 26%
The WOM generated turned our activation into a social challenge
We doubled the UGC shared online vs the previous weeks
An increase in the brand’s tags from 12 to 30% over the same period and continuing
During the activation month the new KFC’s POS generated +22% in revenues in total
And the finger licking performances of the generous Bucket of fun are still ongoing…