Mindshare Adds New Global Strategy and Innovation Leads

New York, London, Singapore, Shanghai, 12 September 2023: Mindshare, the media services company that is part of WPP and which was recently named Cannes Lions Media Network of the Year for the second time in 4 years, has appointed Tom diSapia as its new Global Chief Strategy Officer.

DiSapia joins from IPG’s UM, where he was most recently Chief Strategy Officer EMEA, working across UM’s global and EMEA clients, as well as new business initiatives across IPG, including Dyson, J&J, Honda and Mattel.

In his new role diSapia will be responsible for helping clients drive accelerated growth through thought leadership, innovation, emerging products and partnerships. He will galvanise and lead the strategy and innovation communities at Mindshare under a single vision that codifies and scales Mindshare’s POV on creativity in media - driving Good Growth for its clients.

At UM Di Sapia previously held a number of senior roles, including leading global connections strategic planning for Coca-Cola, and innovation for Microsoft APAC. He began his career at i-level and Goodstuff, working on clients including Virgin Media, Xbox, BskyB, Sony, Inbev and Bayer.

Speaking about his appointment diSapia said: “I’m really excited about the opportunity to   accelerate growth for some of the world’s most iconic brands, using all the connections, datasets and technologies that we have at our disposal to do this. It’s a great challenge, breaking down the artificial barriers of things like brand and demand and helping clients to find innovative solutions that drive their business. I can’t wait to start.”

Speaking about diSapia’s appointment, Adam Gerhart, Global CEO Mindshare, said: “Tom is a true ‘end-to-end’ strategist who leverages his deep expertise in digital and performance with broader brand planning and creative skills. He is a strategic thinker, with a consultative way of working and is a true innovator. He is the perfect person to inspire and lead our strategic community internally and to accelerate growth for our clients around the world.”

DiSapia will be based in London.

At the same time Mindshare has elevated Janet Levine to be its Head of Global Invention, a position which she will undertake alongside her Unilever global strategy leadership role. Levine has worked in a variety of creative media roles across the agency for clients including Nike and she will be responsible for leading a global practice focusing on ideation and invention across areas including commerce, experience and inclusivity. 

Speaking about her appointment, Levine said: “Creativity is about resonating with people; culture is about understanding them. We create media solutions that enable both. Consumers are demanding more authenticity from the brands they buy, and we need to create meaningful experiences that are both Good for consumers and that drive Growth for brands…and that’s what Invention and Good Growth is all about.”

Speaking about Levine’s appointment, Adam Gerhart, Global CEO Mindshare said: “Janet has the ability to turn creative ideas into winning strategies, whatever the client or the brand. She knows the Mindshare network inside out but, more importantly, how to operate in increasingly connected and agnostic ways with clients, platforms and partners. As she looks to elevate our craft in these key areas, we’re excited to see her teams harness the power of creativity in media to help architect and drive growth for our clients.”

Levine will be based in NYC.

Since being named the Cannes Lions Media Network of the Year in June, Mindshare has continued to build and evolve its creative and innovation offering across the world, and also recently appointed Louise Martell, former CSO at Yonder Media, as its new Head of Strategy, EMEA.

For more information please contact: [email protected]