Mindshare Hires James Harris

Mindshare, the global network that is part of WPP, has hired James Harris as Global Chief Strategy Officer, continuing its drive to deliver clients best in class integrated brand and performance services.

A pioneer of early digital advertising, Harris brings over 25 years of experience across digital and non-digital business and combines strong technical knowledge and operational experience with deep strategic thinking, to deliver outstanding results. He has worked with global brands including Dell, Coca Cola, Diageo, General Motors and Mastercard.

He joins from Carat, where he was most recently Global Chief Digital + Data Officer responsible for the digital capabilities of the Carat network and driving digital strategy and solutions for global Clients. He previously held senior positions including International Head of Agencies for AOL and Managing Director of digital services for IPG Mediabrands. Prior to this he founded / co-founded a number of successful agencies including both iProspect (formerly Diffiniti) and Mediacom North.

He is the author of Think More Analogue, Be More Digital â€“ in which he explores the importance of bringing real world thinking and simplicity to bear in the pursuit of digital success.

Nick Emery, Global CEO at Mindshare, said: ‘We’re delighted that James is joining us. The central question that all our clients face is uniting best in class performance skills with brand strategy to deliver a wholly integrated brand and performance approach marrying the best of both worlds. James is uniquely placed to lead that for us.’

James Harris, Global Chief Strategy Officer at Mindshare, said: ‘I have long been a big admirer of Mindshare and I am both excited and honoured to be able to join its management team and help write the next chapter in an already highly successful story.’

ENDS

For further information please contact:

[email protected] / +44(0)7826869312

About Mindshare:

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with 116 offices in 86 countries and billings of $35bn (source: RECMA). We aim to be our clients’ lead business partner, to grow their business and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation because in today’s world everything begins and ends in media. We create new things and have fun doing it. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. Visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshare and LinkedIn.com/company/mindshare.