Weekly Prompt: Spotify turns up the volume on programmatic ads

Spotify turns up the volume on programmatic ads

Spotify has announced major updates to its advertising tools, expanding access to its Ad Exchange (SAX) and rolling out new features in its Ads Manager platform.

After testing with The Trade Desk, Spotify’s Ad Exchange is now live through Google’s Display & Video 360 and Magnite, with Yahoo DSP, Adform and others coming soon. The exchange allows advertisers to reach logged-in users via real-time auctions, with support for audio, video and display formats across music. Podcast inventory is expected to be added later this quarter. SAX is available in the US, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil and Mexico.

Alongside SAX, Spotify has boosted its Ads Manager platform with tools designed to help advertisers create, optimise and measure campaigns more effectively. New features include updated measurement tools like Spotify Brand Lift and Spotify Pixel, plus outcome-based objectives such as App Installs and Website Traffic. Advertisers can now optimise campaigns towards users likely to download an app or visit a website, and create targeted campaigns using Custom Audiences.

Spotify says these updates aim to make its self-serve platform more accessible and performance-driven, as ad revenues continue to grow.
And for advertisers without their own audio assets, Spotify has introduced generative AI tools in the US and Canada, allowing them to generate scripts and voiceovers directly within Ads Manager.

Sources: AdExchanger, MediaPost, The Media Leader

Additional prompts

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