Mazda: Influencer Campaign

Challenge

Mazda needed to find a way to target a younger generation with the new Mazda2.  Part of this challenge was to show the various features of the Mazda2 that would appeal to the target market

Insight

Mazda is a challenger brand in a competitive category, with several key players within the premium market we need to ensure that selected mediums break through the clutter by taking consumers on a highly visual and sensory journey

Strategic Approach

Influencers were asked to Visit a Mazda Dealership  and Take a Test Drive. They needed to submit a 30 Second Video of their experience/review of the Mazda 2:

Sign off your video content with “Mazda 2, the beauty of freedom”.

In your Review call out features you think would best speak to your peers.

Results

11 Influencers reached over 199 000 accounts achieving over 15 400 engagements at an engagement rate of 7%