Our 10th Annual Trends Report - 2024 This year marks the 10th anniversary of writing our reports, so we wanted to look back and dig a bit deeper. As a result, we’ve added a whole upfront section on this before we look ahead to 2024. We explore topics including the changing nature of influence, the blurring of lines between real and fake, the interconnected nature of media, how context is (even more!) king and what’s next for Generative AI. Check out the report below!