Mindshare in The Press

Network agency experts explain how brands can avoid a Marie Antoinette moment

Our Head of Research & Insights, Julia Ayling, featured in The Drum, advising how agencies can modulate the tone of voice to suit the gloomy mood of the times.

"For groups that are struggling, our research suggests that value isn’t just about the lowest price, and brands can dial up attributes such as service, added partnerships, or money-saving attributes. For all audiences, finding ways to treat both themselves and the ones they love is more important than ever and can help to reintroduce a little joy and normality back into life. Brands have opportunities to build long-term brand affinity by going the extra mile to make something that someone has saved for even more special."

Julia Ayling - Head of Research & Insights

Read the full article here: The Drum

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Media Pride: Michael Murray, Mindshare “Use your influence & get involved to make this industry better”

Our Head of Programmatic, Michael Murray, was featured in the NewDigitalAge discussing the opportunities and challenges within our industry’s LGBTQIA+ community.

"This industry is about enabling brands to communicate with audiences with authenticity, and LGBTQIA+ people are – quite rightly – expecting to see themselves reflected in the advertising served up. Those big brand moments will capture the headlines, but there’s also a power to those quieter moments that can engage an audience."

Michael Murrary - Head of Programmatic

Read the full article here: New Digital Age

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RevOps Barometer H1 2023: What the Industry Thinks

Following the release of the RevOps Barometer H1 2023 report, our CEO, Jem Lloyd-Williams, was featured in ExchangeWire, addressing the importance of having the right tech and talent in order to deliver growth.

"To help them deliver growth for clients in this tricky environment, we need to support them with access to the right tech, help them develop winning tactics, and ensure the right talent and skills are available."

Jem Lloyd-Willians - CEO Mindshare UK

Read the article here: Exchange Wire

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How UK publishers, vendors, agencies, and regulators are solving the identity conundrum: AOP CRUNCH

The AOP Association of Online Publishers held its first CRUNCH event of 2023, bringing together agencies, publishers, tech providers, and regulators.

Our Head of Data and Technology, Morys Ireland, discussed how the industry is adapting to deliver effective media while respecting consumers’ priorities around data.

"As the industry moves beyond cookies, measurement needs to be a key focus area. We can evolve how we buy media but for any solution to be sustainable we need to be able to measure the impact on our clients' business outcomes."

Morys Ireland - Head of Data & Technology

You can find the key takeaways from the event here.

Read the article here: What's New in Publishing