5th October 2021
The Collective
The Mindshare Collective, #TeamMindshare’s employee-led DEI initiative, aims to drive productive conversations, visible change and employee-driven actions centred on intersectional diversity to cultivate a working environment diverse in representation and thought.
At Mindshare Worldwide and Mindshare UK the Collective champion change, host regular events and panels, led by a number of groups including the following:
Roots
Roots’ purpose is to educate, provide awareness and take action around Diversity and Ethnicity issues. Their approach is to develop a progressive and deliverable programme of activities that support The Collective’s goal of complete inclusion.
Pride
Pride aims to make Mindshare more diverse and inclusive by supporting LGBTQ+ employees and raising awareness of LGBTQ+ issues, building a safe and inclusive workplace and contributing to wider Pride initiatives within WPP and GroupM.
Womxn network
The purpose of the Womxn network is to support, empower and acts to re-balance and develop women in media for now and the future.
Working Parents
The Working Parents group makes sure that Mindshare is a positive and supportive place to work for working parents, like with its ‘pause the game’ handbook to help those who might have taken a break from work.
Enable
Enable supports people with disabilities and raises awareness of the importance of creating a future where people with disabilities experience equal opportunities and face no barriers.
Declassify
Declassify is an employee-led group that seeks to champion those from lower socio-economic backgrounds.
0Borders
0Borders aims to educate all employees on the challenges and misconceptions of immigration, refugees and asylum seekers and to offer practical support and mentoring recent migrants in the UK.
ADAM
This group seeks to understand and highlight the breadth of masculinity in modern society to reframe masculinity and shift the conversation away from limited and often negative stereotypes of what masculinity is and discuss key issues such as toxic masculinity and men’s mental health.
Some of the Collective’s biggest achievements and milestones in the UK in the last 12 months include:
Inclusion Planning, led by Roots
The Collective, led by Roots, is launching an Inclusion Planning initiative – which will rapidly upskill everyone on intentional inclusive planning and tap into the Collective for frameworks, guidance and consultancy. Our rich collection of cultures, faiths and ethnicities is important to capture in our media plans, as it opens up opportunities for Brands to speak to audiences in a new and more relevant way. It’s the catalyst for brand purpose to explore new avenues, new causes to champion and more lives to positively impact. So, whether targeting underrepresented people from the disabled, social mobility or LGBTQ+ communities, an intentional mindset and the relevant planning tools will ensure our campaigns are driving good growth among inclusive audiences.
Disability Confident Scheme, led by Mindshare Enable
Enable has registered us with the disability government confident scheme at the start of 2021. The Disability Confident scheme is creating a movement of change, encouraging employers to think differently about disability and take action to improve how they recruit, retain and develop disabled people.
Youth Employment Charter, led by Declassify
Declassify has initiated a partnership with the Good Youth Employment Charter. The Good Youth Employment Charter has been developed in collaboration with a range of youth employment experts and young people including The Youth Employment Group. It aims to provide a framework to support, inspire and recognise all those employers who are committed to providing good quality opportunities to young people.
Inclusion Festival, organised by the Collective
During National Inclusion Week 2021 (27th September – 3rd October), the Collective at Mindshare UK and Worldwide held its first ever week-long Inclusion festival. The festival comprised of a series of virtual events ranging from sessions discussion how intersectionality helps to create a culture where everyone feels able to bring their true selves to work, to an online fashion show that explored how culture and religion help to shape fashion.
