23rd January 2019
UK TREND 2019: LOOK WHO'S TALKING
Another trend about voice, I hear you say. Old news. But really, its new news. The spoken word is our most powerful and intuitive tool. From a functional perspective it enables us to communicate quickly and effectively but also from an emotional perspective, it brings with it an added level of intimacy, emotion and personal connection not offered by any other medium. These drivers are now really starting to fuel a greater use of technology and the spoken word. Finally, we are seeing real adoption combined with a noticeable step change in people's mindsets and behaviours in this area.