Ad Age: Buffalo Wild Wings ‘Roars’ Into March Madness

Check out Buffalo Wild Wings’ new NCAA March Madness campaign in Ad Age. It’s our first work in partnership with the brand since we won the business, done in partnership with the Martin Agency, with fun media innovation throughout.

Excerpt: Buffalo Wild Wings is taking some fresh approaches to the men’s NCAA basketball tournament this year, including an ad that will only air if games head into overtime, and on-site stools specifically designed for guys who just got vasectomies.

We’ll get to the Jewel Stools, which are likely to generate plenty of buzz, even though they’re only in two locations.

Read the full piece here.