Ad Age's 40 Under 40: Sherine Patrick

Congrats to #TeamMindshare's Sherine Patrick, Manager, Digital Investment for being named to Ad Age's 40 Under 40! With a record 800 entries in the competition this year, Sherine was honored for her work leading the Black Community PMP, which we launched with Kimberly-Clark's U by Kotex.

Excerpt: Patrick says she developed the Black Community PMP this past spring at first “to drive intentional investment” to publications and partners serving Black audiences, but Patrick then realized she could take it “beyond that” and into culture. She did this by driving intentional investments “in Black content creators and musical artists as well.” She says the “marketplace has lacked thoughtful curation and understanding of the cultural and contextual nuances of the Black community.

“Where the industry, for the most part, was talking to ‘African Americans,’ I wanted to talk to the Black Diaspora,” Patrick adds.

Read more about Sherine and the other Ad Age winners here.