Allison Wolf named one of Ad Age's Rising Stars of 2022

Congratulations to Allison Wolf, Senior Associate, Invention+ on being named one of Ad Age's Rising Stars of 2022!

As said by Ad Age, this award "honors women who are marking their mark on the advertising, marketing and media world, showing the promise and potential of great leadership in a short period of time."

At Mindshare, Allison is a Senior Associate on the Invention+ team. She played a key role in the development of Mindshare’s LatinX PMP, a private marketplace that drives clients’ ad dollars to support the voices of Hispanic and LatinX journalists, artists, and creators across the U.S.

Excerpt from Ad Age:

As a 25-year-young queer woman, Allison Wolf recognizes the importance of celebrating talent, leadership and innovation from all backgrounds, and her commitment to diversity and inclusion is reflected in her work in the creative industry. She was a key person in developing Mindshare’s LatinX PMP, an initiative that amplifies the voices of Hispanic and LatinX journalists. Her effort was recognized by the LatinX community and she was also featured in La Opinion, the largest Spanish-language newspaper in the U.S., for her work on the PMP and her discussion on the importance of investing in Hispanic journalism.

During her time as the U.S. communications lead for Mindshare Collective, Wolf has also organized numerous events, including a Women’s History Month discussion about gender pay equity, a panel discussion addressing LGBTQ homelessness and a fireside chat event for National Coming Out Day with Reza Farahan from Bravo’s reality series “Shahs of Sunset.” Highlighting female and minority voices, she was able to create a sense of belonging for not only her clients but also her colleagues at the agency.

“Early in my career at Mindshare, I learned about the LGBTQ PMP, a private marketplace Mindshare launched to support LGBTQ journalism and combat digital censorship. This was the first time I heard of a tangible way that advertising could be used for good, and I was so inspired,” said Wolf. “My goal is to continue this important work and find ways that advertising can be used to create a more inclusive and equitable world.”

And over the past year, Mindshare leaders have been celebrated across the board, including Cynopsis' 2022 Top Women in Media Awards (Val Henninger, Managing Director, Strategic Planning), Adweek's 2022 Rising Star Awards (Michelle Morgan, Director, Media Planning), She Runs It’s Changing the Game Awards (Nicole Estebanell, North America Transformation Officer), Business Insider’s Top Ad Execs Leading the Way in Esports (Mason Bates, Head of Sponsorships), Cynopsis Media’s Rising Star Awards (Stephanie Gaynor, Managing Director, Customer Strategy), New York Women in Communications’ Matrix Awards (Amanda Richman, North America CEO), and more.