21st November 2023
Allison Wolf Selected as Business Insider Rising Star
Business Insider named Allison Wolf, manager at Invention+ at Mindshare, one of the 30 rising stars of Madison Avenue who revolutionized advertising in 2023.
Wolf has been instrumental in helping Mindshare and its clients support a culture of diversity, equity and inclusion through her work in Invention+, the agency's unit devoted to innovating traditional media plans.
Over the past year Wolf has been building on work she began in 2021, when she played a key role in launching Mindshare's Hispanic and Latine private marketplace, or PMP. A PMP lets publishers open up their premium inventory to auction among only select group of advertisers. The Hispanic and Latine PMP was implemented by clients like Espolòn Tequila and Tyson foods, to drive media dollars specifically toward Hispanic and Latine journalism and content creators.