18th April 2022
Culture Vulture 2022 Trends Report
Mindshare’s Culture Vulture is an annual trends report from our Customer Strategy team that identifies the macro trends pervading U.S. culture and how they impact the marketing and communications strategies for clients. In this deep dive of key topics, we explore: The new space race with the outer space and the metaverse; the rise of subscriptions and continuous payments; the quantification of sustainability; celebrity fragmentation; amplifying voices and viral fads; and more.
